How to add Google Analytics to your Site

Google Analytics is a free web analytics service offered by Google that allows website owners to track and analyze websites. It provides detailed information on how users interact with a website, including how they arrive at the site, what pages they visit, how long they stay on each page, and what actions they take.

Steps on how to add Google Analytics to your site

To add Google Analytics to your site, follow these steps:

  • Go to the Google Analytics website, sign in with your Google account, and sign up for a new account if you don’t already have one.
  • Once you’re signed in to your Google Analytics account, click the “Admin” tab, select the account you want to use, and create a new property for your website.
  • Enter your account name, website name, and URL. Accept the Terms and Services in order to get your tracking ID.
  • You will be provided with a tracking ID that you need to add to your website. The tracking ID is a piece of JavaScript code that you can add to the header section of your website’s HTML code.
  • Once you have the tracking ID, you need to install it. There are several ways to install the tracking code on your website, depending on the platform you’re using. For example, if you’re using WordPress, you can install a Google Analytics plugin or add it to WordPress manually, and if you are using a static website, you can add the tracking code directly to the HTML code.
  • Once you’ve installed the tracking code, you can verify that it’s working by going back to the Google Analytics website and checking the status of your property. It may take a few hours or days for data to start appearing in your account.

Once your tracking code is installed and working, you can explore the various reports and features in your Google Analytics account. This includes data on website traffic, user behaviour, and more, which can help you make data-driven decisions to improve your website’s performance.

Google Analytics provides a range of reports and data visualization tools to help users understand their website’s performance

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